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international long distance market in India was opened to
competition on April 1, 2004. This brings forth a whole range
of opportunities in the technology of Voice over Internet
Protocol.
This
planned liberalisation is broad, covering international
and domestic long distance and local telephony and provides
significant opportunities for both vendors and service providers
of Voice over IP as most new entrants are unlikely to build
traditional voice networks.
In
fact the time is ripe for entry of one of the telecom majors
into consumer Voice over IP. The International Long Distance
calling rates, after the recent drop, are Rs.7.20/minute
to the US and Europe. That's not too far from the Voice
over IP rates already offered by Internet Service Providers.
On international experience, Voice over IP telephony in
India can be a vehicle for enhancing teledensity as well
as generate additional revenues to all players. In fact
even new carriers as well as new deployments of traditional
carriers like BSNL can actually keep their costs low and
improve their bottom line as well.
The technology of Voice over IP has backers such as Cisco
Systems that insist that the Voice Over IP industry has
solved problems that once plagued the technology. But those
claims tacitly assume the presence of high-quality broadband
networks.
The
quality of broadband is perhaps the biggest problems in
India because it leaves Voice over IP providers at the mercy
of other companies they can't necessarily control. A bad
Internet connection can all but ruin a Voice Over IP call,
which travels as millions of bits of data over the Internet
or an intranet. That leaves the call susceptible to delays
brought about by crowded conditions or severed lines.
The
Voice over IP Telephony guidelines, announced by the Indian
government, are particularly relevant to small customers.
The guidelines say that only Internet service providers
(ISPs) will be permitted to offer Voice over IP telephony,
and after they have signed an amendment to their original
licence agreement. The restrictive guidelines do not allow
a PC to call up a phone within India. What's being allowed
are PC to PC calls and PC to overseas telephone calls.
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